What is Account-Based Marketing (ABM)?
Account-Based Marketing (ABM), also known as ‘key account marketing’, is a strategic approach within B2B sales and marketing based on the company’s priority objectives. Forbes have written about 5…Read more
How common is it to use ABM among B2B companies?
In the USA, ABM is one of the hottest trends on the market. According to Dun & Bradstreet (October, 2017), 43% of B2B companies in the USA use ABM in their marketing strategy, with a further 30% planning to do …Read more
5 Reasons for Using Account-Based Marketing
ABM is probably one of the hottest topic within B2B sales and marketing. It means what it says – marketing based on your accounts. In other words, focusing your marketing effort on certain accounts (customers)…Read more