5 Reasons for Using Account-Based Marketing

Account-Based Marketing (ABM), also known as ‘key account marketing’, is a strategic approach within B2B sales and marketing based on the company’s priority objectives. Forbes have written about 5 good reasons for using account-based marketing in a marketing strategy:

1. Personal communication
2. Effective use of marketing resources
3. Specific results from ROI
4. Improved tracking
5. Synchronising sales and marketing

You can read more on what Forbes wrote on the theme in this article: