What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM), also known as ‘key account marketing’, is a strategic approach within B2B sales and marketing based on the company’s priority objectives. Forbes have written about 5…

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How common is it to use ABM among B2B companies?

In the USA, ABM is one of the hottest trends on the market. According to Dun & Bradstreet (October, 2017), 43% of B2B companies in the USA use ABM in their marketing strategy, with a further 30% planning to do …

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5 Reasons for Using Account-Based Marketing

ABM is probably one of the hottest topic within B2B sales and marketing. It means what it says – marketing based on your accounts. In other words, focusing your marketing effort on certain accounts (customers)…

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