When sales and marketing work together..

When sales and marketing work together as a #OneTeam fantastic results are achieved. And ABM as a company strategy enables your teams to maximize the potential that lies in true teamwork. Here are a few tips on how to get started and to succeed with sales and marketing alignment – using ABM as your strategy. […]

Read more

ABM (Account-Based Marketing) does it involve sales?

Is the name ABM (Account-Based Marketing) misleading and make you think it doesn’t involve sales? ABM is about marketing, yes – but also much more. Sales play a crucial part, so do the understanding of ABM throughout the company’s organization. ABM is an orchestration across marketing, sales, customer success – and the c-suite. Think about […]

Read more

Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long?

Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long? Some challenges are: • Your products or services don’t match the clients focus area, hence not prioritized • Often many formal and informal decision-makers involved, which you are not always able to influence • […]

Read more

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM), also known as ‘key account marketing’, is a strategic approach within B2B sales and marketing based on the company’s priority objectives. Forbes have written about 5…

Read more