When sales and marketing work together..

When sales and marketing work together as a #OneTeam fantastic results are achieved. And ABM as a company strategy enables your teams to maximize the potential that lies in true teamwork. Here are a few tips on how to get started and to succeed with sales and marketing alignment – using ABM as your strategy. […]

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Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long?

Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long? Some challenges are: • Your products or services don’t match the clients focus area, hence not prioritized • Often many formal and informal decision-makers involved, which you are not always able to influence • […]

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How common is it to use ABM among B2B companies?

In the USA, ABM is one of the hottest trends on the market. According to Dun & Bradstreet (October, 2017), 43% of B2B companies in the USA use ABM in their marketing strategy, with a further 30% planning to do …

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