How common is it to use ABM among B2B companies?
In the USA, ABM is one of the hottest trends on the market. According to Dun & Bradstreet (October, 2017), 43% of B2B companies in the USA use ABM in their marketing strategy, with a further 30% planning to do so. A study by #Flipmyfunnel and B2B News Network also showed that the main reasons companies are using ABM are the following:
45% to generate revenue (25% in 2016)
22% for pipeline acceleration (22% in 2016)
20% for lead generation (17% in 2016)
17% for synchronising sales and marketing (10% in 2016)
16% for other reasons (6% in 2016)
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