How common is it to use ABM among B2B companies?

In the USA, ABM is one of the hottest trends on the market. According to Dun & Bradstreet (October, 2017), 43% of B2B companies in the USA use ABM in their marketing strategy, with a further 30% planning to do so. A study by #Flipmyfunnel and B2B News Network also showed that the main reasons companies are using ABM are the following:

45% to generate revenue (25% in 2016)
22% for pipeline acceleration (22% in 2016)
20% for lead generation (17% in 2016)
17% for synchronising sales and marketing (10% in 2016)
16% for other reasons (6% in 2016)

Read more here:

https://www.emarketer.com/Article/How-Common-Account-Based-Marketing-Among-B2B-Organizations/1016641