Hey B2B marketer!

Hey B2B marketer! (And B2B sales – pay attention if you want to win big in 2021 🧐) Are you aware of the superpowers of today’s B2B marketing? đŸ’Ș Yes? Great – then it’s time to educate AND excite your sales team đŸ’ĄđŸ€© They already know you’re great at delivering tons of leads, but.. Let […]

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When sales and marketing work together..

When sales and marketing work together as a #OneTeam fantastic results are achieved. And ABM as a company strategy enables your teams to maximize the potential that lies in true teamwork. Here are a few tips on how to get started and to succeed with sales and marketing alignment – using ABM as your strategy. […]

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ABM (Account-Based Marketing) does it involve sales?

Is the name ABM (Account-Based Marketing) misleading and make you think it doesn’t involve sales? ABM is about marketing, yes – but also much more. Sales play a crucial part, so do the understanding of ABM throughout the company’s organization. ABM is an orchestration across marketing, sales, customer success – and the c-suite. Think about […]

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Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long?

Sales cycles in large and complex B2B deals can take many months and even years. Why is it taking so long? Some challenges are: ‱ Your products or services don’t match the clients focus area, hence not prioritized ‱ Often many formal and informal decision-makers involved, which you are not always able to influence ‱ […]

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Vet dere hvem kundens beslutningstakere er?

– Hvor mange pĂ„virker beslutningen
– Hvor mange fĂ„r dere mĂžte?
– Hvor mange vet hva dere stĂ„r for?
– Hvor mange i beslutningsgruppen vil stemme pĂ„ dere?
– Hvor mange er formelle / uformelle beslutningstakere?

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10 steg til en vellykket ABM kampanje

For Ä fÄ en vellykket Account-Based Marketing (ABM) kampanje er det noen viktige kjÞreregler som bÞr fÞlges. BÄde noen grundige forberedelser, samt en strategisk gjennomfÞring er avgjÞrende. I blogginnlegget «10 steg til en vellykket ABM kampanje» finner du oppskriften pÄ ABM suksess!

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GDPR og Account-Based Marketing?

Vi har over lengre tid sett nÊrmere pÄ hva GDPR (den nye europeiske personvernforordningen) vil bety for Account-Based Marketing (ABM), og nÄ som dette iverksettes er det fin timing Ä forklare pÄvirkningen innenfor vÄrt konsept. Kort oppsummert er det bl.a. slik at det vil bli strengere betingelser tilknyttet et samtykke.

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5 grunner til Ă„ bruke Account Based Marketing

Account based marketing (ABM), ogsÄ kjent som Key account marketing, er en strategisk tilnÊrming innen B2B salg og markedsfÞring basert pÄ bedriftens prioriterte mÄl. Forbes skrev i 2017 om 5 gode grunner for Ä bruke Account based marketing i sin markedsstrategi:

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Hvor vanlig er det Ă„ bruke ABM blant B2B selskap?

I USA er ABM en av de heteste trendene pÄ markedet. I fÞlge Dun & Bradstreet (oktober, 2017) bruker 43% av B2B selskap i USA ABM i sin markedsstrategi, mens ytterligere 30% har planer om Ä ta det i bruk.

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Hva er egentlig Account Based Marketing (ABM)?

I Norge er ikke dette temaet sÄ kjent. I USA er det kanskje det heteste emnet du finner innenfor B2B salg og marked.

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