When sales and marketing work together..
When sales and marketing work together as a #OneTeam fantastic results are achieved.
And ABM as a company strategy enables your teams to maximize the potential that lies in true teamwork.
Here are a few tips on how to get started and to succeed with sales and marketing alignment – using ABM as your strategy.
➡️ Introduse ABM to sales and management as a strategy, not as another «marketing thing» (forget the «M» in «ABM» for a while)
➡️ Talk about ABM as a team strategy to help you reach your prioritized goals
➡️ Look at your goals as common goals
➡️ Sit down together, identify and agree on target accounts
➡️ Create joint KPIs for sales and marketing
➡️ Define and agree on revenue based metrics
➡️ Learn sales how marketing (with ABM) can support them throughout the whole sales cycle
➡️ Invite marketing to attend sales meetings to better understand clients
➡️ Be on the same page at every stage of the funnel
➡️ Have common meetings every week to go through learnings, insights and planning
➡️ Show up to your common meetings..
The extra fun part: When you work together as a team – you also celebrate wins together 🎉🎉🎉
Any tips on how to get sales and marketing aligned?
#OneTeam #ABM #AccountBasedMarketing #GetInSync #WinMoreDeals #WinTogether