What is Account-Based Marketing (ABM)?
ABM is probably one of the hottest topic within B2B sales and marketing.
It means what it says – marketing based on your accounts. In other words, focusing your marketing effort on certain accounts (customers). The full attention of the sales and marketing departments should be on the strategically selected accounts, which they should jointly target. Forbes magazine recently wrote an article on Account-Based Marketing, describing it as “..an exciting step forward for marketing as an industry…
Read the article here: